Insights
Notes on brand, design and AI.
Practical, occasionally opinionated notes from the studio — on strategy, design and where AI actually fits.
2026-06-02
How to Brief an AI-Powered Design Agency (and Get Better Results)
The quality of a brief usually predicts the quality of the outcome more reliably than the size of the budget. Here's how to write one that actually helps.
2026-06-16
AI Chatbots vs. AI Calling Agents: What's the Difference, and Which Do You Need
They get lumped together constantly, but a chatbot and a calling agent solve different problems — and most businesses only need to start with one.
2026-06-30
5 Signs Your Brand Needs a Digital Transformation
A digital transformation isn't a rebrand for its own sake. These are the practical signals that it's actually time.
2026-07-14
Why Strategy Should Come Before Design (Especially for AI Products)
Skipping straight to design is a common shortcut. For AI products specifically, it's an expensive one.